For the study, 37 men and women were asked to estimate the age of a series of models in photographs while wearing masks that were infused with the various aromas and then again while wearing a regular surgical mask. Overall, the grapefruit aroma made the participants think the models were about three years younger than they really were, but when the experiment was broken down by sex, the picture changed.
When women were wearing the mask, there was no perceptible change in age, but for men wearing the mask, women looked six years younger. Several thoughts by the researcher on why this was happening were that it could be that the aroma simply makes people happy and that happy people judge others in a better light. Or that the grapefruit aroma induced a smell memory-nostalgic effect.
I tend to agree. Jordan Essentials has a scent called “Grapefruit & Lime” and when I first purchased some products in this scent, it immediately reminded me of summertime. When I have to describe this scent to potential customers, it brings a smile to my face as I tell them it is a fresh citrus summer scent. If I think more about it, when I use products in this scent, I do tend to feel more happy; leaving me to think there is a correlation between my memories of summers growing up and happiness.
In fact, when I think of summer, I am reminded of jellyfish fights on the docks of Prudence Island in Rhode Island. I think of summer crushes. I think of nights out with girlfriends. I think of picnics on the beach and late night swims. I think of getting the perfect tan while closing my eyes and absorbing the music on the radio in total relaxation. If our Grapefruit and Lime scent can do this to me, I think I can make the jump to say maybe it will indeed make men perceive me to look 6 years younger…and at almost 32 years old, who wouldn’t desire that?