Recently I had the great privilege of being asked to speak at Cosmoprof North America. Not regarding my work as a beauty blogger, but on the social media side of things that I do for my day job. While I was there I decided to seek out brands I knew and loved, as well as up and coming brands that I know YOU would want to know about. If you’ve been reading A Girl’s Gotta Spa! forever or are a fan of us on Facebook, then you know I LOVE Zoya Nail Polish (part of the Art of Beauty family.) I’ve met Leo and Michael Reyzis before, but this time I had the opportunity to sit down 1:1 with Zoya herself. WOW. What an honor, not to mention what an amazingly talented and savvy woman she is.
Our conversation began with Zoya asking me what I liked about Zoya Nail Polish. I explained that a brand gets my loyalty when they can deliver a product that actually works. I told her that of all of the nail lacquers I have tried, Zoya Nail Polish has not only lasted the longest, but has an amazing product that I shout from the rooftops about: the Color Lock System. She seemed surprised that my focus was just on functionality and not on the color assortment or the collections themselves. To me, while I feel Zoya really has some great colors and I love the collections, as someone who is constantly sent the next “miracle” product that turns out to be not so much, at the end of the day, how a product performs is what sells me on buying it again, writing about it and telling all of my friends and family about such an awesome product (would you agree?)
I had the opportunity to hear the background of Zoya herself and how her nail care collection came to be. Did you know she is a classical musician? It is because of this training that Zoya Nail Polish has that air of artistic expression. When she came to this country there wasn’t a viable job opportunity as a classical musician, so she began to work at a beauty salon. During that time, hair care with a nail salon is what the trend was…you never found a business that was solely a nail salon without the hair care component.Â At the time (1980′s) polishes were made with formaldehyde, and Zoya was pregnant with Leo (pictured with me) and knew there had to be a healthier, toxin-free alternative. Since her husband Michael was a chemist, she asked him to develop what is now today the Zoya Nail Polish formulation. It was then that Zoya opened a nail salon and was told she would never make it. But here she is, and I hope she is saying, “How do you like me now!”
Another way in which Zoya chose to be different is in the manner in which she named her polishes. Her 1st line was named after famous women such as Carmen, Cleopatra, etc. She felt there was only so many ways you can describe a plum or a red, as the other major players in the industry were doing at the time. She wanted women to be able to relate with another strong, intelligent woman because the color of your polish says a lot about you. She had me select colors that I wear, in which I choose many neutral and “safe” colors. She responded, “You live in a conservative area.” She’s right. Then she observed the colors I was wearing on that particular day–my Skagen Denmark watch with a bright orange band and my glistening peridot ring from Leela Bijoux. She said, “You are a generally happy and very positive person. You can see that in the bright colors you wear…and orange also means you have wisdom.” And she’s also right here. Have you thought about the colors you wear and how that projects portions of your personality to how others perceive you?
I was really impressed with Zoya and I left the Art of Beauty booth with a deeper appreciation of female entrepreneurs. And the feeling that maybe I should wear a bolder nail color my next go around.