It Cosmetics is a true friend to the over 40 woman! Their innovative formulas, high performance and anti-aging ingredients keep the brand at the top of my list of favorites. The fabulous Hello Lashes! mascara, made my Top 10 Beauty Products of 2011 last year and Bye Bye Pores is a staple in my makeup bag.

The newest addition to the line is the No-Tug Silk Anti-Aging Waterproof Eyeliner. It is clinically proven to be waterproof and is formulated with Hydrolyzed Silk, Collagen and Antioxidants. As with all IT Cosmetic products, this is non-comedogenic, hypoallergenic, paraben free, fragrance free and cruelty free. 

This eyeliner is soft and creamy (hence the no-tug) and is absolutely budge proof. You have a few minutes, (one or two) to smudge, blend, or smoke out the liner before it “sets.”  These truly are no-tug–they glide on the billionth time as well as the first. I wear eyeliner on both the top and bottom. I usually use an eye primer underneath my lower lash line because by afternoon it’s looking smudgy–no so with these–they wear like iron! If you like to wear liner on your waterline, this is the liner for you–these are absolutely waterproof!

The IT Cosmetics No-Tug Silk Anti-Aging Waterproof Eyeliner is available in four shades:

• Deep Matte Black
• Matte Rich Brown
• Matte Rich Plum
• Satin Golden Bronze

Each color is packaged with it’s own sharpener–love that! The liners come with a very sharp, fine tip which I like very much. Golden Bronze is my favorite ‘natch. It’s a slightly shimmery medium brown-gold that looks wonderful under the lower lash line or even in the corners. Black and brown need no explaination except to say these are deep, rich shades. Plum is browned purple, not at all violet.

As with all of Jamie Kern’s products, you can tell a lot of time and effort went into the creation of IT Cosmetics No-Tug Silk Anti-Aging Waterproof Eyeliner. The brand is so perfect for women over 40, there probably isn’t a day that goes by that I’m not wearing something from IT Cosmetics!

IT Cosmetics No-Tug Silk Anti-Aging Waterproof Eyeliner is available at Itcosmetics.com and QVC.com.