theBalm Cheater! Mascara Review

the Balm is highly underrated cosmetics brand in my opinion.  They’re quirky whimsical packaging always catches my eye so when the brand was on sale at Hautelook recently I took advantage and purchased a few things. Being a bit of a mascara maven, I chose to try Cheater! mascara. It promises endless drama with the “stars” Vince Volume, Donnie Dark-Coat, Thomas Thick and Lance Longlash. Quite a cast characters huh? Let’s see how faithful they are to my lashes! 

Cheater! mascara is pretty basic. I didn’t find it to lengthen my lashes as well as most mascaras and it did nothing for adding volume. The formula seems to be on the dry side so you must work quickly and not apply to many coats. On the plus side, this mascara does not clump, flake or smudge and has a nice dark black color. The separation is good as well.

The brush is nice–not too big or small. My lashes are quite long thanks to RevitaLash and this mascara just doesn’t do them justice. I suppose if you like a more natural look or want to draw attention to your colorful eye makeup as opposed to your lashes this would work for you.

Bottom Line: I won’t be repurchasing Cheater! mascara–I just need more impact.

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Posted on by Cindy in beauty, Makeup, mascara 1 Comment

About the author


Hello I’m Cindy, editor of Prime Beauty, a beauty blog for women 40 & over and in the prime of their lives! Women over 40 have unique issues and Prime Beauty addresses those issues with information and products geared specifically for them. Prime Beauty is packed with articles on skincare, makeup, product reviews, new product launches, makeup tips and tricks, and giveaways! In addition to looking good on the outside, I hope to encourage, inspire and celebrate women over 40!

One Response to theBalm Cheater! Mascara Review

  1. Jean Lynd

    Thanks for the 411!

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