Make Up For Ever has a brand new foundation to ring in the New Year! Make Up For Ever Creator and Director, Dany Sanz tested more than 70 different formulas before finding one that she approved.
The result is Make Up For Ever Pro Finish Foundation. The innovative formula can be applied wet or dry for a sheer finish or a full matte finish. The new formula is ideal for women over 40 who thought they could not wear a traditional compact powder foundation because it would settle into lines and look cakey. Not. A. Problem.
The texture of MUFE Pro Finish is super, super soft and silky. For medium to full coverage, apply dry with a powder brush. For sheer, light coverage, apply wet with the enclosed sponge. This is the opposite of most dual finish products on the market. I much prefer using this foundation wet and I LOVE that the coverage is buildable this way. I also like the beautiful satin finish. I think most matte finishes make us “women of a certain age” look older. That said, if you do like powder foundations, this is probably the best out there–just make sure to moisturize well.
This foundation is extremely versatile–as I said, apply dry for full coverage, wet for a sheer, buildable, satin finish or you can use this as a finishing powder or for touch-ups on the go. It is very lightweight, even when used dry I can’t tell I have foundation on–it’s very natural looking. I was also surprised at how long lasting Pro Finish is, wet or dry it lasted a good 8 hours.
The packaging is pretty clever—a black compact with mirror and a separate compartment for the sponge, but that’s not all! On the underside of the case there are holes so the damp sponge can quickly dry even when placed inside.
This will not replace my beloved SENSAI liquid foundation, but for mornings when I’m pressed for time or for quick touch-ups it will work great.
Pro Finish is available in 25 different shades with 4 undertones–golden, olive, beige and pink. Your best bet is to chose the shade you wear in the MUFE HD foundation. With a selection like this, I dare you not to find a match!
Pro Finish retails for $36 and is available beginning this month in Make Up For Boutiques and at Sephora and Sephora.com.