MAKE is the beauty brand of a new company and online shop called We See Beauty. We See Beauty’s goal is to promote social and economic change through cooperative development. We See Beauty is a for-benefit marketplace of ideas, stories and products that support the cooperative movement. A movement that believes that through shared ownership we can establish a more equitable and beautiful society for all. By selling beautiful ideas and products, including MAKE – the first for-benefit brand of We See Beauty – their goal is to empower local economies and strengthen communities, starting with New York. Thirty percent of all sales will go to fund and build a woman-led cooperative in Brooklyn, set to be the first of many. As far as I’m concerned, this is probably the coolest company I’ve ever heard of and quite possibly an even cooler makeup palette.
Now that we’re a little more familiar with the brand, let’s talk beauty. MAKE collaborated with Faye Toogood, a furniture and interior designer, for a super artsy makeup line. The Aether Palette by Faye Toogood (picture above) made me instantly feel like I needed to get a little more creative with my look. I kind of love that.
Toogood says the products are meant to be applied by hand in a painting fashion. Like finger paint! There are so many cool things about this palette that I don’t even know where to start. Let’s start with the price tag! (I only talk price right away when it’s too good to pass up!) This palette is only $25. The quality and richness of the shadows begs for a bigger price tag, so let’s just say the price is right.
This palette, for the Aether collection, allows you to blend your brains out, or apply stand alone pops of color. The palette features matte eye shadows, glitter eye shadows, and a creamy red shade for lips. The shadows are powdery and light, but can most definitely be applied with a wet brush for a heavier look.
Looking at the left side of the palette, the first color is called Salt Flat and it’s white. It’s best used as a brow highlighter or inner eye brightener. Next to it is Warm White. The second row starts with Quartz, a glitter shadow. It applies very light and the glitter is not too glittery. Next to it is Alabaster, a tan that I gravitated towards.
On the ride side, top row, is Cool White. It’s grayish, but doesn’t appear like much on the eye. I like a little more color that this gives, so I used many layers. Next to it is Cement. A nice grey for your crease. The second row features Sulfur, a bright yellow that is actually a lot of fun to play with. This is where the painting my face and trying new things came into play. I loved this shadow! Next to Sulfur is the red silk cream lipstick in Deep Flesh.
I love everything about this palette and company. The packaging is fierce and the product is great quality. Who would have thought makeup could leave you feeling inspired? Between the mission behind We See Beauty and the palette that had me wearing yellow eye shadow, I’m feeling totally inspired.