Social media, which encompasses blogs, widgets, feeds, podcasts, social networks and digital media, is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. There is no doubt that social media will change your business and if you aren’t up to speed and learning how to effectively utilize it, then chances are that your competitors already have.

If your beauty company is interested in a consultation on blogger outreach, starting a blog yourself and its dual benefits of SEO,  social media strategies, advisement on Twitter, having a Facebook Fan Page built or for speaking opportunities, please contact me for more information.

I’ve had the opportunity to work with some wonderful people in the beauty industry. Hear what they have to say about me…

“Shannon’s presentation at Cosmoprof North America on social media for Private Label was phenomenal. She was both articulate and provided great insights on the role of Twitter, Facebook and blogging. One thing that really struck me is that Shannon writes the way she really is, authentic, smart and beautiful too!” Jen Hill, Mythbuster Beauty and SkinCareRx

“Shannon’s presentation on Twitter for the Spa Business was so clear and so full of information that NOW I really do understand what all the fuss is about around Twitter. I will definitely be using the information given through her presentation to build our marketing once our website is built and ready for distribution. She was definitely born to be a presenter/consultant, her style is really great–very engaging, clear and easy to understand.” Tina L.I. Dietz, Lead Coach & Transformation Architect of The Evergreen Experiment

“I was not a Twitter user and wanted to get a little inside info. before I took the leap into this social media platform. Shannon really gave me a better understanding for what all the buzz is about. She really helped to clear up what some of the twitter-only jargon meant. I have since started my page and feel a little more comfortable using Twitter to promote my business.” Brooke Schroth, Pure Skin Advanced Skin Care Center

“Shannon is marvelous at her craft. Armed only with knowing that I needed to increase my presence with minimal expense, she walked me through what I had considered to be very intimidating venues of social media, PR and advertising. She worked with me in terms I could easily understand and grasp, answered my endless questions with patience, grace, and a wealth of pointers. Shannon has been an invaluable resource to help me establish contacts and build my business.” Robyn Bloom, President, Purely Cosmetics

“Shannon has vast experience in social media and blogging, unlike anyone that I’ve ever spoken with. She explains the strategies in easy to understand terms and I highly recommend that people tap into her for her knowledge.” Renee Rouleau,CEO/President, Renee Rouleau Skin Care

“In late ‘07 when we were preparing to bring PR in-house after many years with PR firms, I was referred to Shannon Nelson by a colleague who advised me that beauty blogging should be an important part of our PR initiatives. As I knew nothing about beauty blogging, I found Shannon’s tutorials to be incredibly enlightening. Based on her counsel we have achieved great success in the beauty blogging world which has had a notable positive effect on our online business. I feel that beauty bloggers are changing the face of editorial content, and therefore, beauty blog outreach should be a part of any brand’s PR program.” Trae Bodge, Creative Director & Co-Founder, Three Custom Color Specialists

Upcoming speaking engagements:

September 2010: HBA Expo

To book me to speak at your industry event, please feel free to contact me.

Past speaking engagements:

June 2008: ICMAD tele-seminar
September 10, 2008: HBA Expo, Jacob Javits Center NYC
June 16, 2009: Spa Clique webinar regarding Twitter for the Spa business.
July 20, 2009: Cosmoprof North America Social Media for Private Label
October 22, 2009: Webinar with MSLK- Top Trends in Social Media

(Photo taken by Christopher Rogers.)