I am so excited to share with you the only powder brush I’ve ever used that doesn’t leave tiny little hairs stuck to my face. Yes ladies, it’s true … not a single bristle shed from it Cosmetics Heavenly Luxe Powder Brush ($48) and I just want to scream it from the rooftops! I’m pretty sure this brush is God’s gift to women who love makeup. I have tried and owned so many makeup brushes and while they’ve all had their own issues, the problem I seem to encounter over and over again is bristle shedding … but not with this brush, baby!
The fact that this brush doesn’t shed is the number one thing I love about it, but certainly not the only thing. The Heavenly Luxe Powder Brush is high-quality, luxurious, and gets the job the done! The barrel is oversized for a nice hold, the high brush hair count evenly distributes your powder, and the brush is so soft on your face. The brush itself felt unlike any other I’ve used before. The first time I used it I kept stroking it across my face without any powder because it felt so soft and enjoyable, like a gentle massage. Read more
It Cosmetics is a true friend to the over 40 woman! Their innovative formulas, high performance and anti-aging ingredients keep the brand at the top of my list of favorites. The fabulous Hello Lashes! mascara, made my Top 10 Beauty Products of 2011 last year and Bye Bye Pores is a staple in my makeup bag.
The newest addition to the line is the No-Tug Silk Anti-Aging Waterproof Eyeliner. It is clinically proven to be waterproof and is formulated with Hydrolyzed Silk, Collagen and Antioxidants. As with all IT Cosmetic products, this is non-comedogenic, hypoallergenic, paraben free, fragrance free and cruelty free. Read more
I honestly cannot tell you how delighted I am to have found It Cosmetics. The product line is not vast and that’s a good thing; creator Jamie Kern takes her time working with plastic surgeons to get the formulations exactly right so that each product does double duty as a treatment. This is where innovation and technology meet and marry beauties. Many of their products have made my Beauty All Star list; Brow Power Universal Eyebrow Pencil, Bye Bye Under Eye Concealer and Bye Bye Pores HD Powder to name a few. These products are ideal for the over 40 woman–they are formulated with our issues in mind; concealing fine lines, erasing pores, dealing with thinning hair. It Cosmetics is a true friend to the over 40 woman.
Another revolutionary product is It Cosmetics Luxe anti-aging eyeshadow–I’m soooo there! Naturally Pretty eyeshadow trios are waterproof, high performance eyeshadows infused with anti-aging and age reverse technology. The trios are jam packed with hydrating ingredients including Vitamins A, C, & E. You get an anti-aging recipe in a long lasting formula! Read more
The latest multi-tasking wonder from beauty innovator Jamie Kern of IT Cosmetics, is a 4-in-1 anti-aging lipstick, balm, gloss and stain. Vitality Lip Flush 4-in-1 Anti-Aging Lipstick ($20). I love the look of a lip stain–so natural like you’ve just been eating berries. The downside to most lip stains is that they are very drying. IT Cosmetics has managed to overcome that problem by creating an all natural formula with ingredients like plum oil, cherry oil, shea butter, aloe, argan and jojoba to avoid DFLS (dry flaky lip syndrome). As if that’s not enough, there are some major anti-aging ingredients in here too. Vitamins A,C, E, Acai, Green and White Tea all work to protect and ward off free radicals, while minimizing the appearance of lip lines and wrinkles. Perfect for us over 40 women, count me in! Read more