Something I’ve learned in my 8+ years of beauty blogging, is that many brands like to say they are something without any proof to back it. Brands say they are natural, but the ingredient label tells a different story. Brands say they are organic because they assume you won’t know that sometimes natural doesn’t necessarily also mean organic. Brands also say they are cruelty free knowing that there may not really be a way for you to know one way or another.
The first time I fell in love with Paper Face Masks was at Incheon International Airport. As a way to cure airport boredom I started perusing the cosmetics stores and was intrigued by one of the masks. I had no idea what the mask did as everything was in Korean, but I applied it to my face and let it sit there on my flight from Seoul to Dallas. My skin felt really hydrated after I landed…which was a miracle since my skin normally looks dull and dry after a long flight.