So, I pull up to the mansion to hob-nob with the Hollywood elite. I’m supposed to be dressed in “Hollywood Chic” but no real clue what that means, so I snub the powers-that-be and wear flip-flips with a suit. And I still look better than most people. Plus it was supposed to be a “look like you give a damn” event … and I don’t need to, because I’m just that hot and cute.

Nivea For Men launches in Los Angeles with this Golden Globes pre-party. It’s an interesting concept, but from all my reading I figured out the product launch (we can thank Old Spice and all their press and messaging): men don’t buy products, but their wives and girlfriends DO buy products at the drugstore and grocery store.

That’s Nivea For Men: products for women to buy their men. Nivea is a well-known name in the female grocery experience, so this is their brand extension to capture males (through females.)

Now, I don’t think I’m their market. I’m metro, my shower is filled with Lush body gels (about 7 bottles), Lush shampoos plus other shampoos (10 – it’s about shampoo rotations), and I’m using my Clarisonic with Skinceuticals. Yep, I smell like cinnamon or grass or honey on a daily basis.

I took my baggie of goodies from the event, though, and tried a couple out: Post-Shave Balm for Sensitive Skin, as well as the biggie … Active3, an all-in-one shower, shampoo and shaving gel.  Read more