I honestly cannot tell you how delighted I am to have found It Cosmetics. The product line is not vast and that’s a good thing; creator Jamie Kern takes her time working with  plastic surgeons to get the formulations exactly right so that each product does double duty as a treatment. This is where innovation and technology meet and marry beauties. Many of their products have made my Beauty All Star list; Brow Power Universal Eyebrow Pencil, Bye Bye Under Eye Concealer and Bye Bye Pores HD Powder to name a few. These products are ideal for the over 40 woman–they are formulated with our issues in mind; concealing fine lines, erasing pores, dealing with thinning hair. It Cosmetics is a true friend to the over 40 woman.

Another revolutionary product is It Cosmetics Luxe anti-aging eyeshadow–I’m soooo there! Naturally Pretty eyeshadow trios are waterproof, high performance eyeshadows infused with anti-aging and age reverse technology. The trios are jam packed with hydrating ingredients including Vitamins A, C, & E. You get an anti-aging recipe in a long lasting formula!  Read more