Westin Hotels & Resorts today announced a new in-room spa program that will bring the personalized luxury and comfort of a full-service spa to the privacy of the hotel room. The hotel industryâ€™s first global in-room spa program, the experience was developed by Westin’s spa team and includes a luxurious yet portable spa bed and a spa basket filled with sensory items to be enjoyed before, during and after the massage.
The specially designed in-room spa bed, the Heavenly Spa Nova, was inspired by the iconic all-white ten layer Westin Heavenly Bed. Designed to provide the ultimate in-room spa experience, the luxurious all-white spa bed is 31 inches wide – larger than typical portable massage tables – and is outfitted with heated AeroCel padding topped by plush double fleecing and Westin’s signature Heavenly Bed linens. A fully padded face cradle completes the feeling of full-body comfort. Just below the face rest, Westin installed a small shelf, designed to hold a bowl of flowers and soothing aromatherapy oil. The Heavenly Spa Nova is adjustable and includes a special trolley for easy handling and was designed by Westin’s spa team in partnership with leading manufacturer Oakworks.
The Westin in-room spa experience is customized from start to finishâ€”beginning with booking, when a staff member collects information about the guest’s history and preferences. Approximately 40 minutes before the massage appointment, Westin staff delivers a spa basket holding water, a flower, a CD containing customized relaxation music, a healthful treat such as dark chocolate and a letter explaining what to expect from the treatment along with tips for ultimate relaxation and enjoyment. The basket also contains a selection of plant-based aromatherapy oils and room sprays, allowing the guest to choose a scent for the treatment.
“We designed our new in-room spa experience to appeal to the growing segment of travelers who expect uncompromised luxury, but may prefer the comfort and privacy of their room over a communal spa,” said Sue Brush, senior vice president of Westin Hotels & Resorts. “This program is also ideal for business travelers, who often have a small window of time for relaxation and pampering.”
“Historically, hotels offering in-room massage have used equipment and methods that were designed for function, not comfort,” added Jeremy McCarthy, director of spa development, operations and marketing for Starwood Hotels & Resorts. “The new Westin initiative brings the spa experience to the guest room by incorporating all five sensesâ€”the bowl of flowers, for example, helps guests focus and unwind in an organic way.”
Westin’s in-room spa experience is currently available at 64 properties and continues to be rolled out worldwide. The Heavenly Spa Nova and custom in-room spa services join a host of initiatives aimed at personal renewal recently introduced by the company. The Westin Renewal Council, a panel of six lifestyle expertsâ€”including trainer to the stars David Kirsch and renowned psychologist Dr. Dale V. Atkinsâ€”dispense lifestyle advice via a newly launched website, www.findrenewal.com. Additionally, Westin properties across the globe host Unwind evening ritualsâ€”mini lessons, tastings and art installments that help guests connect with each other and the culture of their surroundings.