Prompted by her doctor to change her life and eliminate chemicals from her surroundings, makeup artist Renata Helfman sought to maintain her lifestyle using exclusively green products. After collecting sophisticated, eco-chic formulas for skin, hair, body and home from around the world, Renata decided to provide a one-stop eco-shopping destination to share her finds with fellow residents. The result was Vert, Los Angelesâ€™ first beauty boutique to specialize in high-end eco-friendly products.
Set on a hip stretch of Abbott Kinney in Venice, California, the shop focuses on beauty and provides products for the home, baby and lifestyleâ€”all from the latest rising talents in the natural industry. Josie Maran Cosmetics, Arcona, L’Artisan Parfumeur, CARE by Stella McCartney, Naturopathica, Nuxe, Red Flower and Me & Ro and are just some of the luxe, eco-chic brands found at Vert. For the first time, these coveted, beneficial brands are all under one roof at one of Los Angeles’ favorite new shopping destinations.
The completely eco-friendly interior of the modern, sun-drenched store is outfitted with floor-to-ceiling geometric shapes housing an array of eco-chic products. Renata personally selects Vert’s product offerings, all of which are chemical-free and many of which are organic. Environmentally-conscious suppliers mean that every purchase is green and guiltless.
Vert is committed to promoting a full, eco-friendly lifestyle. A key part of its mission is to educate customers through makeup seminars and workshops taught by Renata Helfman herself as well as other experts. Customers flock to her store not only for the products she carries, but also for her knowledge of skincare, eco-friendly makeup and green living. The store is a celebrity favorite, attracting green devotees like Molly Sims and Jennifer Jason Leigh. Now the home of the one-stop eco-chic shopping that Renata envisioned, Vert is a destination as well as an education.
WHERE TO FIND IT: 1121 Abbot Kinney Blvd. Venice, CA 90291; www.vertlosangeles.com
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