We’ve all seen them. Products that make claims with spirited buzzwords to grab your attention. Whether it’s touting the latest trendy ingredient or making boastful claims, and subsequently providing you with a photoshopped image to drive the point home, at some time or another we’ve fallen victim to them, but most of all, we’re beginning to get tired of them.
I decided to poll my fellow beauty bloggers to find out what a specific beauty buzzword means to them, here’s their responses, and I would love to hear yours in the comments!
“Instantly.” Most often than not, instantly is another way of saying temporarily. – Shannon, A Girl’s Gotta Spa!
“New formula!” = we changed one tiny ingredient so we could re-market it. – Carleen, Beauty & Fashion Tech
“Natural ingredients.” Most of the time the brand’s ingredients are toxic. – Cindy, Hello Dollface, Naturally
“24 hour wear.” Good luck even getting 2.4 hours out of it. – Krystle, Baking Beauty
“Smudge proof.” You’ll end up with raccoon eyes anyway. – Jeanie, Midnight Manicures
“Revolutionary technology.” In other words, stuff that the big companies that actually have R&D budgets developed a decade ago and already moved on from there. – Gaia, The Non-Blonde
“It’s so cute and little, it will just fit right in your purse!” Most beauty products are “cute and little” — it’s just so annoying to hear that they fit in my purse. How big do they think my purse is? – Jamie, The Beauty of Life
“Dermatologist Recommended.” = 1 dermatologist on staff recommends it. – Angela, LipglossBreak
“Dermatologist Tested.” Our in house guy tried it out. – Carleen, Beauty & Fashion Tech
“Beauty Must Have.” Probably just basic. – Laura, My Newest Addiction
“Fixes your clock genes” – If a cream is planning on changing your genetic code in every cell of your body, do you really want to use it? Is looking young *that* important?! – Nicki, FutureDerm
“Anti-aging.” Everybody gets old regardless… – Kathryne, TheFabzilla
Faux scientific words like “InstaYouthPeptideMatrix365” (I made that up) that assume the reader is too dumb to realize the brand made the word up. – Jennifer, My Beauty Bunny
“Hypoallergenic.” Makers of the product claim that it is unlikely or less likely to cause allergic reactions. That doesn’t mean that it is allergy-proof or gentler for sensitive skin types. A company can label any of their product “hypoallergenic” because there are no standards or regulation that says they can’t. – Harshleen from BeautyTidbits
“Big 3-free.” Nail polishes that try and make a big deal that they are big-3 free (formaldehyde, DBP and toluene), but it’s rare these days to find a polish that isn’t big 3 free. – Krystal, Polish Galore
“Ground level product/opportunity.” We literally just started. – Shannon, A Girl’s Gotta Spa!
What are some of the beauty buzzwords that you are tired of hearing?
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