Bus fare roundtrip to NYC $75
Cab fare for constant traveling for 4 days $200
Buying clothing and (gorgeous) Anne Klein shoes to wear to fashion week events $300
Having your husband take two days off so you can be at fashion week $800
Eating 3 meals a day for 4 days $400
Luckily my hotel is free because my fabulous friends are not making me pay–
See NYT–it’s not about free product. It’s about doing something you are passionate about and enjoy. It’s about feeling a connection with your readers and wanting to bring them the inside scoop.
While beauty editors were outted for all the free swag a while ago, you forget to talk about that they mention their love of a product then several pages into the magazine there is a paid advertisement for it. Here, whether I got it for free or not–you get the real deal. If I love it, I say I love it, if I don’t, I say I don’t.
So no, I’m not a swag whore–if the free stuff all ended today, I’d be fine with it and continue to buy stuff as I normally do. Besides the fact that as you can see from the above, I put out way more money than any amount of freebies coming in–and last time I looked, lipstick isn’t accepted as payment for my mortgage.
Bringing an insider’s look from Fashion Week to my readers—priceless.