I love great brand stories and the cause behind Lasting Smiles lip balm is one of them.
Not only is it amazing to me that the Founder and visionary behind Lasting Smiles is only 21 years old, but that she began her company – whose main goal is to provide the funds for life changing mouth surgeries – by selling door to door. That’s passion for a compassionate cause. That’s something I can get behind.
Lasting Smiles, which recently launched nationwide in Nordstrom and Whole Foods and online at Walgreens and Drugstore.com, is the only US FLO fairtrade certified cosmetic brand. They work to support organic small scale farming communities around the world. Lasting Smiles is also 100% vegetarian and Leaping Bunny certified cruelty free.
For every 1000 lip balms sold, one child receives the gift of a cleft lip or cleft palate surgery in the same countries Lasting Smiles sources their ingredients. Lasting Smiles is partnered with Smile Train, the world’s largest international children’s cleft charity. This is such a worthy cause and it’s amazing that something so simple as lip balm can help transform the life of a child.
Lasting Smiles lip balm comes in 5 flavors:
Simply Moisture – which is flavor-free
I’ve been using them all frequently, because during the course of a normal day I am wearing neither lipstick or lip gloss, but instead opting to hydrate my lips with these cause-worthy lip balms. They are hydrating and taste delicious.
Let me know if you’ve tried them! I’d love to see this brand really take off!
*Disclosure: press samples
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